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Simcoe Street Cable Car Feasibility Study

Supporting the Region of Durham's Simcoe Street Cable Car Feasibility Study, I developed a comprehensive visual identity and publication system built upon the established Simcoe Street Rapid Transit branding. My work included report templates, page layouts, infographics, cover and section design, and accessible document formatting that transformed complex transportation and engineering concepts into a polished, easy-to-navigate report. Working closely with a cable-propelled transit-oriented team and an Canadian client, I adapted designs to meet regional standards—including British English conventions, metric measurements, and enhanced digital accessibility requirements—demonstrating the importance of flexibility, precision, and user-centered design in highly technical publications.

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